A lot of you that visit this site to look over the latest news will probably skip over this article because you have read in the title that it's about Zune, but there is a lot more to this title then what meet's the eye and let me try to explain to you why followed by the changes that could be coming soon to not only Your Zune music players, but your Zune software on PC, Mobile and Xbox Live.
It's been rumoured that Microsoft have been wanting to kill off the Zune franchise since March with the dwindling sales of the Zune player hardware.
These rumours over the last few weeks though have been seemingly building up to what could possibly be a re-branding of the Zune franchise and all Hardware/Software related items.
The rumour's recently point towards that come that today Microsoft will announce the re-brand of Zune, which will then become three separate divisions these being Xbox Live Music, Xbox Mobile and Windows Live Zune.
What started off these rumours was when Microsoft set up a job vacancy on their website asking for people to fill roles within the Xbox Live Music Marketplace, and as we all know the Music Marketplace on the Xbox is handled now solely by Zune.
This was then backed up by Microsoft announcing that they would be ceasing the production of the Zune Media Player as the sales were weak compared to the Apple IPod, This decision probably came from the success of the windows phone also which uses the Zune Media Player.
Many believe that Microsoft will be doing the re-brand so that it brings more public awareness as more people are familiar with the Xbox Brand then of that of the Zune brand.
This isn't the first time though that the Zune team over at Microsoft have taken a hit, just two year's ago their group was split into two one for hardware and one for software, with the former re-branding into Windows Mobile.
Their is rumour also that this re-brand could be a part of the Microsoft buyout of Nokia, and that Nokia will be bringing over a bunch of their services to different Microsoft Platforms under the new Xbox Live Moniker.
All that remains though now is to sit tight and see what announcements Microsoft bring us today from their conference over in Japan about the Window's Phone 7 and other products. We shall keep you posted as normal.