On the heels of Treyarch's second map pack release for Call of Duty: Black Ops
, Activision revealed their latest earnings call that revealed the first map pack's success. The First Strike Map Pack
was the title for the first DLC, and according to this earnings call, the DLC sold 1.4 million units in 24 hours on Xbox Live
. This means that in 24 hours, Activision racked up a total of $21 million on the DLC.
With this news, and the talk of the second map pack being reviewed highly, Activision can only be excited for what lies ahead in the DLC future.