Peter Molyneux of Lionhead Studios recently announced that Fable III will be broken down into downloadable episodes for sale on Xbox LIVE shortly after the title hits store shelves. The announcement came during the Game Horizon conference. “Soon after the retail launch we’re doing episodic. We break it down in chapters. We give away the first chapter entirely free, the first hour,” explained Molyneux.
By pursuing a traditional retail release in addition to an episodic release, Lionhead Studios is hoping to sell more than five million units of Fable III. “We are driving to sell more than five million units and to make a profit in excess of $150 million. We have to do that because if a franchise doesn’t reach that level it will inevitably wither,” continued Molyneux.
Is this a smart move by Molyneux? Will this pave the way for more retail downloads digitally? So many questions, and only time will tell when Fable III is released.